Google recently announced during its Q4 2023 earnings call that its upcoming generative AI-powered chatbot, Google Bard Advanced, will offer a paid subscription model. While the pricing details and launch date were not disclosed, this move marks Google's entry into the competitive landscape of AI chatbots alongside rivals like OpenAI's ChatGPT and Microsoft's Copilot.

Initially introduced in early 2023 with the LaMDA and later PaLM 2 models, Google Bard has now transitioned to being powered by the Gemini Pro AI model, which replaced PaLM 2. The latest update reveals that Google Bard Advanced will be fueled by the most powerful version of Gemini, the Gemini Ultra AI model.

Gemini Ultra boasts capabilities for highly complex tasks and multimodal support, even outperforming both GPT-4 and human experts on various benchmarks. Despite Google not disclosing specific features or pricing for Bard Advanced, it is expected to cater to enterprise users and may potentially be bundled with Google's Workspace subscription.

While the exact pricing remains unknown, industry trends suggest that similar AI chatbots, such as ChatGPT Plus and Copilot Pro, are priced between $10 to $20 per month. Google may also consider integrating other AI models like Vertex AI, MusicLM, or Lumiere into the subscription, potentially affecting the final pricing.

In summary, Google Bard Advanced's move to a paid subscription model, powered by Gemini Ultra AI, signals a significant step in Google's AI offerings, catering to enterprise users with advanced capabilities yet to be fully unveiled.